our stories | Gaia Organic Cotton

I’m a little in love with Jason Mraz’s music at the moment and the lyrics from his song Live High resonate with me.
Live high, live mighty, live righteously…
For me (although I’m pretty sure his reference is different), it’s a mantra to be mindful in all my ways each and every day – mindful as a mother; protecting, nurturing, loving and inspiring my children, and mindful to be kind to the earth and to live as sustainably as possible.
It reminds me why I love my business and why I love its name.


Gaia is the Ancient Greek goddess for Mother Earth. From her fertile womb all life sprang.
The name was also used by Doctor James Lovelock in the 1960s in his theory on the natural cycles working together to keep the earth healthy and support life.
Lovelock claims human activity has pushed gaia to its limit.
We cannot ignore that our daily actions have impact. It is this responsibility, as well as my love for design and creating beautiful organic cotton babywear for your babes to wear, that inspires me.

The name gaia reminds me of our need to protect Mother Earth.
In my work and my life, gaia is a daily motivation to be environmentally and socially responsible.
It is my way of gifting future generations with the most precious treasure I can …a beautiful, healthy earth to inherit.
Thank you so much for helping me and gaia nurture our world and its babes. Together we are creating a brighter today and tomorrow.
X Annette

Source: our stories | Gaia Organic Cotton